We’re turning the archaic industry around to be more planet-preserving. Every part of our process has been pulled apart to be more future-friendly from our ingredients, to our packaging, suppliers, and distribution. 

90% of Pulp Habits' ingredients are sourced locally here in Toronto.

Yes! Our treats are ideal for every breed and any life stage. 

Keep in mind our treats are not a “complete and balanced” diet and are to be considered as an addition to their daily dietary requirements. If your canine-kiddo has special requirements, it’s always best to consult with your trusted veterinarian and or animal nutritionist before trying a new treat. Dog treats should not account for more than 10% of your dog's daily caloric intake. This product is intended for intermittent or supplemental feeding only. Our Feeding Guide is available on our product page.

Ever watched your dog try to catch a fly by snapping at the air? That probably answers the first question! Insects are supreme hosts of high protein and healthy fats. 

They’re a flavourful alternative to traditional livestock with a fraction of the environmental impact. Along with providing all 10 essential amino acids that dogs require (arginine, histidine, leucine, lysine, isoleucine, methionine, phenylalanine, threonine, tryptophan, and valine), they also provide a protein-dense form of polyunsaturated fatty acids like Omega-3s, as well as lauric acid. 

Not only does BSFL immensely reduce the carbon footprint compared to other protein sources such as meat, poultry, and fish - but they also maximize on nutritional content and minimize on waste. This is because the entire animal is used. In fact, BSFL boasts an exoskeleton rich in prebiotics. When it comes to the eco-cycle that will have a true impact on climate change, this is one of the best choices we can all shift towards!

Yes! We’re happy to share that BSFL adhere to AAFCO standards and AAFCO approves the use of black soldier fly larvae protein (T60.117) for dog consumption. 

Why not? It’s super healthy for our doggos and upcycling compostable waste is as eco as it gets!

Pulp is packed with vitamins, minerals, fibre and antioxidants. It’s an ideal immune booster and digestion aids. We have selected specific pulp ingredients for their accompanying benefits, you can learn about them here. 

Our founder previously owned and operated a cold pressed juice company and saw first-hand how many valuable ingredients were being disposed of and underutilized in the process. Pulp Habits is now on a mission to partner with local cold pressed juice companies to upcycle and repurpose that overlooked waste. 

If you have concerns about allergies specific to your pet, speak to your veterinarian but we assure you we have the stamp of approval from our animal nutritionists that all ingredients used are highly nutritious and safe for your furry best friend. 

Our treats are intentionally formulated without the top canine allergens that are commonly used in pet foods. This includes soy, chicken, beef, lamb, chicken eggs, dairy products and wheat. Black Soldier Fly Larvae are actually used as a hypoallergenic ingredient, especially for sensitive dogs. However, it is always best to consult with your trusted veterinarian before introducing a new treat to your dog’s diet.

Our treats are intentionally formulated without the top canine allergens that are commonly used in pet foods. This includes soy, chicken, beef, lamb, chicken eggs, dairy products and wheat. Black Soldier Fly Larvae is actually used as a hypoallergenic ingredient specially for sensitive dogs. However it is always best to consult with your trusted veterinarian before introducing a new treat to your dog’s diet. 

The Association of American Feed Control Officials (AAFCO) are responsible for developing standards and regulations for the distribution of animal feeds including pet food. Their standards are based on the National Research Council’s recommendations which is sourced from scientific literature and studies.

Yes, pet food manufacturers in Canada are expected to follow regulations made by the Canadian Food Inspection Agency (CFIA). The CFIA creates animal health safeguards which make it illegal for specified risk materials to be fed to any animal including your pets!

A “Guaranteed Analysis” is a list of important information about the nutrient content contained in the package of our pets' food showing key component percentages.

Yes! Pulp Habits takes the consumption safety of your fur babes very seriously, we have onboarded a team of animal nutritionists that specialize not only in dog food and treats but the novel insect proteins we use as well.

We have worked together with our team of specialists from day one to ensure everything from the ingredient selection, to the formulation and final production is perfectly safe and healthy.

It’s the daily habit that makes a difference! Our treats are designed to be fed guilt-free every day because they are so healthy and eco-friendly. 

Our science-backed formula includes only all-natural, wholefood ingredients with nothing but wicked benefits for your BFF!

Check out our Feeding Guidelines available on the product’s page.